‘Concrete Jungle’ Urban Installation

This film was created with Pretzel Films to kick start a new viral campaign for a major UK cosmetics brand. The creative involved a gritty, urban night shoot, a London overpass, groups of youths, bespoke stencil graffiti designs and the construction of a large jungle for reveal at sunrise. Fast-paced, flares and hand held camera moves suggest energetic and aggressive user-generated content.